| Mike Schultz, John Doerr |
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| Synopsis |
A proven, experience-tested, research-based approach to marketing for professional services firms
Professional Services Marketing is a field-tested and research-based approach to marketing and client development for professional services firms. Based on insight from firms that succeed and the science of how clients buy, it's the perfect book for consultants, attorneys, accountants, engineers, and other professional service providers. The book covers five key areas that are critical for firms that want to grow their revenues and themselves–creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; lead generation strategies; and developing business by winning new clients. It includes case studies that illustrate major points and quotes and stories from well-respected professionals in the industry.
Mike Schultz (Framingham, MA) is Co-President of Wellesley Hills Group, where he works as a consultant and expert in professional services marketing. John E. Doerr (Framingham, MA) is Co-President of Wellesley Hills Groups and has spent 30 years in professional services.
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| Reviews |
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Contract and Fee-Setting Guide for Consultants and Professionals
- Howard L. Shenson
138 Quick Ideas to Get More Clients
- Howard L. Shenson
Training Secrets: A Trainer's Handbook Packed with Proven Methods and Helpful Hints
- Geoffrey Moss
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