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Brands and Branding (2ND ed.) John Simmons, Rita Clifton View larger image Format: Hardcover Published Date: 1 April 2009 Publisher: Bloomberg Press Category: Advertising & Branding ISBN: 9781576603505 Average Rating: No ratings given yet Usually ships within 4 to 6 weeks. See Delivery & Stock-Out policies.   Synopsis With contributions from leading brand experts around the world, this delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization.   Reviews   Click here to write your own review! More books by this author   Title: Great Brand Stories: Innocent : Building a brand from nothing but fruit: Building a Brand from Nothing But Fruit (Great Brand Stories) Title: Twenty-Six Ways of Looking At a Blackberry View other Titles from this category View other Titles from this Publisher Others: S$57.35 BBB: S$44.75 You save 22% Self Collection also available Purple Cow: Transform Your Business by Being Remarkable - Seth Godin BRAND Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound - Martin Lindstrom Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management - Alice M. Tybout

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